Companies will focus on hiring Cloud Engineers and C yber Security Engineers - many of them. That means that we will need many more Data Scientists and Data Analysts to interpret information.īut wait, nothing happens without Information Technology professionals. It’s a dynamic space, and I focus here only on a few areas.īig data is now in an infant stage, and the systems, sensors, and electronic items (mobile) will collect more and more information. Technology is a broad category as it refers to much modern science, production, and engineering methods. Packaging designers must choose the right colors, logos, figures, fonts, and everything else that makes it attractive to a consumer.Īre you ready to consider a career in designing aesthetics and usability? By the way, you work with other talented individuals, including copywriters, marketing experts, and engineers, to develop packages that stand out in a crowd. Let’s not forget that we will also seek Consumer Behavior and Market Research Analysts to study customer trends. In that case, this is a growing field that offers opportunities to various professionals, including product development, product marketing, branding, and others.
Suppose you think designing and creating boxes, cartons, bottles, and other packing materials sounds exciting. Have you heard about an “ unboxing experience?” I was terrible at math, but I do love creativity. Perhaps you worked as an account manager in a grocery store? Keep your eyes and ears open since you may hear from recruiters in packaging and labels. If you have managed a team in a manufacturing environment, you have the skills that apply to many positions in packaging and labels.
#PACKAGING DESIGNER JOBS PROFESSIONAL#
If you are a seasoned professional who is afraid to make a switch, keep in mind your transferable skills. Interestingly, according to Prudential Financial’s Pulse of the American Worker survey, 1 in 4 workers is preparing to look for opportunities with a new employer once the pandemic threat is over. I write this piece in August 2021, and we are still trying to get out of the pandemic. The choices in packaging and labels for food, beverages, medical, pharmaceutical, cosmetics, and other end-use market segments (and various materials) create endless possibilities. The packaging and labels industry offers jobs in many other areas, including leadership, sales, technology, supply chain logistics, production, product development, and more. But if you look closer, you discover hidden gems that create possibilities for a solid and interesting career path. Not trendy, not sexy, and not the fastest-growing jobs of the next decade. It’s wildly unpopular with a younger audience. People don’t talk much about recruitment in manufacturing. I want to share some ideas with those of you who believe in the power of continuous learning. It has been an eye-opener to learn about current and future possibilities. I joined PrintLink in 2019 without any experience in the industry, and I spend most of my time reading. To explore different approaches and methods of creating an online brand, I do a lot of research.
In my role, I build a company-wide digital and social media strategy. I work for PrintLink, a boutique recruitment agency for the print, packaging, and labels industry. The uniqueness of the package design can help communicate to the consumer that the brand is one-of-a-kind, which can encourage long-term loyalty, which means more market share for the company.Let me take you on a quick journey. The recognizability of a company can be tied to package design, by consumers recognizing the shape of a Coca-Cola bottle immediately, or the iconic way that certain Apple products are packaged. It guarantees the safety of consumers, the fact that the product will be intact, while also promoting the company as a whole. This also includes graphics and labels that could entice the potential consumer in a retail atmosphere to have a look at the product, or look closer, and potentially make a purchase. This includes packaging that will actually protect the product during its distribution phase, to ensure that the customer receives a product that is not damage or defective in any way. It is absolutely integral to the launch of a product, and helps to communicate values and principles of the company or product, in order to help create brand loyalty. Package design refers to the science, art, and technology involved with packaging certain products for distribution, sale, and use. More and more, businesses are realizing how important package design is when it comes to their products.